South Africa is the largest producer of platinum in the world. A flagship market development initiative, the competition was created to promote innovation and technical expertise in platinum jewellery & design within the local jewellery industry.
The PlatAfrica Pop-Up
Every year an original theme is chosen for the competition, producing one-of-a-kind, statement pieces of jewellery. The PlatAfrica Pop-Up Store — exclusively online — provides the public an opportunity to invest in the precious resource of platinum, and in the South African jewellery industry.
2023’s theme was #EMERGENCE.