About PlatAfrica

Est 1999

Hosted annually by Anglo American Platinum, in partnership with Platinum Guild International India (PGI India) & Metal Concentrators, PlatAfrica is South Africa's premiere platinum jewellery design & manufacturing competition.

South Africa is the largest producer of platinum in the world. A flagship market development initiative, the competition was created to promote innovation and technical expertise in platinum jewellery & design within the local jewellery industry.

The PlatAfrica Pop-Up

Every year an original theme is chosen for the competition, producing one-of-a-kind, statement pieces of jewellery. The PlatAfrica Pop-Up Store — exclusively online — provides the public an opportunity to invest in the precious resource of platinum, and in the South African jewellery industry.

2023’s theme was #EMERGENCE.


Rest assured the platinum used in every piece has been responsibly sourced in accordance with the Responsible Jewellery Council Code of Practice and Chain of Custody Requirements.

Learn more about MetCon’s provenance declaration.

Browse PlatAfrica 2023